Google Trends offers endless opportunities, and the “Trending Searches” section is perfect for inspiration and idea generation. Be sure to scroll down to find these insights after searching for a keyword. If your business is focused on local search, or is looking to target a specific region, then the local search trends function will be essential for you. It’s important to remember the related keywords are also trending search terms of their own, which gives them extra weight when planning your SEO strategies. These related keywords are particularly useful when you’re relatively new to a topic, and need to build a strategy around it. Related KeywordsĪ sometimes-neglected aspect of Google Trends is the related keyword search terms function. This is the backbone of all other benefits that Google Trends offers, as keywords are foundational to strong SEO. Unlike other tools, Google Trends gives a more unambiguous indication of whether a keyword’s traffic is likely to have an upwards and downwards trend line. This knowledge is instrumental in optimising your SEO. It’s also a vital indicator of whether you’re on the right track with the online trends. Understanding the traffic for a particular keyword will inform the content you will create in the future. The main feature of Google Trends is the keyword trend search function. Using Google Trends to Build SEO Strategies Here, we break down how you can confidently wield this tool to enhance your overall online presence. Google Trends is a powerful tool for increasing the SEO ranking of your site and building robust and reliable content strategies for your business.
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